Nobody needs your advertisement - but everybody loves a good story. Learn how to build a brand through a consistent and relevant narrative rather than spending money to sell a product.
About Matthias Schueking
Sourcing from rich experience in brand marketing, Matthias loves all things creative and digital. In his 17 years at Unilever, he learned to uncover unique insights and translate them into brand stories for the likes of Dove and Axe.
Following that, he was heading up marketing in APAC for Airbnb for 2 years, where he gained experience in start-up thinking, brand development for a tech company and hospitality. The German, who has been in Asia for almost 10 years, is now the CMO at The Working Capitol in Singapore.
Coworking Alliance Asia Pacific (CAAP) was formed in 2016 to support and promote collaborative coworking across the region. The idea was to create a networking and learning platform for coworking space operators and enthusiasts, and provide a consolidated point of contact for companies and organisations who are interested to connect into the coworking ecosystem in Asia Pacific and beyond.
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Date: Wednesday, May 17th, 2017
Time: 12:30pm GMT+8h (Singapore, Perth, Bali)
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